Creative Director ¶ Sr. Copywriter
The 100+ year old United States Power Squadrons (now America’s Boating Club) won a grant from the U.S. Coast Guard to build a boating safety program for recreational boating advocates to make our waters safer 365 days a year.
WORK: Positioning, messaging, UVP, naming, logo, tagline, iconography, color palette, style guide, website, collateral, social media, event marketing
Wilson Warehouse is a 4th generation family-owned logistics company in Baton Rouge, LA. The president was our client for USPS and Boat Live 365. He was so impressed with the work, he wanted us to freshen his aging brand for the future. Sometimes you freshen up by visiting the past.
WORK: Positioning, messaging, UVP, logo, tagline, color palette, style guide, website, brand video, print, collateral, social, event support. communications planning
WEB: wilsonwarehouse.com
Emler Swim Schools, an established, award-winning swim school with 26+ locations in Texas and Kansas, was looking to re-energize their 40-year-old brand. We set the tone with their positioning line “Emler Sure” then we got lucky with the beautiful photography of Seth Casteel.
WORK: Positioning, messaging, UVP, logo refinements, tagline, color palette, iconography, style guide, interior design, website, print, collateral, social media, event support, communications planning
WEB: emlerswimschool.com
Wake County (Raleigh) is often ranked as a #1 place to live, work and play by well-respected publications (MONEY, Forbes, etc.). Yet driving along our roadways shows we may not be living up to our #1 status.
The County Commissioners were looking for a solution that would motivate people to restore pride in our community. We knew we had to build something bigger than a campaign. To be effective and sustainable we needed to create a movement.
WORK: Positioning, messaging, UVP, naming, logo, tagline, color palette, style guide, website, print, outdoor, collateral, social media, event planning and support
ADAMA is a global producer of herbicides, insecticides and fungicides. NIMITZ™ was the company’s first original formulation and the industry’s first new chemical nematicide in 20 years.
It’s truly a revolutionary product and they needed us to help launch this ground-breaking product with ground-breaking thinking.
WORK: Positioning, messaging, UVP, tagline, website, product video, print, collateral, event support
The Museum looked to us to communicate their brand concept, “Know Wonder” in a way that would reach current and potential visitors. We were compelled by the idea of that moment when wonder happens. We wanted to capture the interaction between child and parent at the point of discovery and show off moments of wonder that take place across the Museum.
WORK: Website, style guide, print, collateral, social media, communications planning, event marketing
WEB: lifeandscience.org
We worked with Stewart Engineering in the past. When they merged with HadenStanziale, a leading land planning and design firm, they turned to us to guide them through rebranding. I’m proud of the work every time I see a truck driving around town.
WORK: Positioning, messaging, UVP, naming, logo, tagline, color palette, style guide, website, print, collateral
WEB: stewartinc.com
United States Power Squardrons is America’s premiere boating safety club with more than 350 squadrons across the country and nearly 30,000 members. But they were losing members starboard and port. We overhauled their brand from stern to bow to better reflect who they are.
WORK: Positioning, messaging, UVP, tagline, color palette, style guide, website, print, collateral, event support, communications planning
The NC Department of Public Instruction took the initiative to rethink teaching standards — how we assess our students and how to hold schools accountable.
Not only was implementing these sweeping changes a daunting task, but communicating them effectively was a major concern. That’s where we came in.
WORK: Naming, logo, color palette, style guide, animation, collateral, even support
